Many
clients come to me with the same dilemma. Either they have started
their own online business, or are interested in starting a business and
do not how to take it from a good idea to it’s highest potential. So, I
have compiled a list complete with links to other posts I have written
that go into more detail on specific topics.
20 Steps to Grow Your Online Business From Now to Wow
- Set up a website on your own domain.
- Set up a Google Analytics account linked to your website.
- Make sure it has a very readable blog on www.blogger.com page.
- Sign up for most or all of the following accounts: Google+, Facebook Page, LinkedIn, Twitter, Instagram and Pinterest.
- Fill out these accounts completely and use your professional headshot and branded imagery where possible on the profile/cover pages.
- If you are a solopreneur use your own name and photo for your Twitter profile.
- Follow industry leaders and other people in your field on these accounts. A good number of them will follow you back. Use Tweepi or other services to find them. Keep doing this.
- Confirm you are a contributing author of your blog posts on your Google+ profile. Then go to your website and add a plugin to use to confirm your Google+ profile. This will give you Google authority.
- Create a MailChimp account list and embed a sign-up form to this list onto your website.
- Create 5-10 categories on your WordPress site that you assign your blog posts to. Don’t assign a post to more than one category.
- Decide on a publishing schedule for your blog posts and keep to it.
- Research and develop a list of keyword phrases you would like to come up for in a search.
- Develop a content map and an editorial calendar with a schedule of blog post titles that include these keywords. Make sure these posts are things that are of interest to your ideal clients/readers.
- Write your blog posts, schedule them to go out according to your editorial calendar.
- After you write a specific blog post, make it into a newsletter and send it out to your list. Post it to Google +, Twitter, LinkedIn and your Facebook Page. Ask a few friends to share it with their friends.
- Interact with others on your social media sites and share their posts.
- Comment on people’s posts and respond to comments by others on your blog posts.
- Make a schedule and stick to it.
- Speak, Organize, Join, and refer people back to your website to sign up for your mailing list.
- Keep at it. You will improve every aspect of this process over time. Check your Google Analytics for what is working